Deepening Southeast Asia Market Layout: Shisheng Group's Wholly-Owned Subsidiary in Vietnam Officially Commences Operations

On September 11th, Shisheng Group announced the official commencement of operations of its wholly-owned subsidiary in Vietnam, marking a significant step in the Group's globalisation strategy. Located in Hanoi, Vietnam, the new company will focus on expanding businesses such as high-end manufacturing, international trade, and supply chain services. It aims to fully leverage Vietnam's locational advantages and policy benefits to further optimise Shisheng Group's international industrial chain layout.

As one of the fastest-growing economies in Southeast Asia, Vietnam has become a favoured investment destination for global capital in recent years, thanks to its liberal foreign investment policies, youthful population structure, and increasingly improved infrastructure. Shisheng Group's establishment in Vietnam is not only a key move for its overseas expansion but also an important practice in responding to the "Belt and Road" initiative and deepening regional economic cooperation. The new company will serve as Shisheng's hub in Southeast Asia, radiating across the ASEAN market and strengthening the Group's competitiveness in the Asia-Pacific supply chain.

Shisheng Vietnam Company will focus on developing two core businesses:

1. High-End Manufacturing Base:** Manufacturing intelligent production lines for surface coating, primarily producing high-value-added products and services such as Dacromet coating production lines, paint spray line equipment, powder coating line equipment, electrophoretic coating line equipment, high-temperature curing ovens, environmentally friendly anti-corrosion materials, and Dacromet surface treatment, to serve global customer demands.

2. Cross-Border Supply Chain Platform:** Leveraging Vietnam's port advantages and free trade agreement network to build an efficient cooperation system, providing one-stop surface coating engineering solutions for Chinese and Southeast Asian enterprises.

Group Executive Director Zhang Fangjian stated, "The development of the Vietnamese market will effectively enhance Shisheng's global resource allocation capabilities, reduce costs through localised operations, and provide more agile services for regional customers."

Shisheng Group emphasises the concept of "local integration" and plans to recruit employees locally in Vietnam. Furthermore, the Group will invest resources to support community environmental initiatives, fulfilling its corporate social responsibilities. This move not only enhances local society's identification with the Shisheng brand but also lays the foundation for long-term sustainable development.

With the deepening implementation of the Regional Comprehensive Economic Partnership (RCEP), economic and trade ties between Vietnam and other Asia-Pacific countries are becoming increasingly close. Shisheng Group is poised to leverage this opportunity to further integrate regional resources and promote the synergistic development of its manufacturing, trade, and digital businesses. Over the next three years, the Group plans to invest in expanding production in Vietnam and explore cooperation opportunities in emerging fields such as new energy and the digital economy.

The launch of Shisheng Vietnam Company is not only a critical part of the Group's global blueprint but also provides an innovative paradigm for Chinese enterprises investing overseas. By combining deep cultivation of the local market with a global strategy, Shisheng is accelerating its journey to becoming a comprehensive enterprise giant with international influence.